Laura Erwin Harper
Senior Marketing Manager | Building High-Performing Teams & Bold Digital Strategies
- Role
- Sr Manager Ecommerce Marketing & Strategic Campaigns at Insight
- Location
- Kingsport, TN, US
- LinkedIn followers
- 500 followers
About Laura Erwin Harper
Digital marketing is more than just algorithms, it’s about connection. As a Senior Marketing Manager, I specialize in cutting through the noise to build brand awareness that actually sticks. My approach is simple: foster a high-performing team environment, stay obsessed with the why behind the data, and execute strategies that drive real revenue. I’m a firm believer that the best marketing strategies are born from collaboration and team empowerment.
Experience
Sr Manager Ecommerce Marketing & Strategic Campaigns
Mar 2024 — Present
Lead two high-performing teams focused on driving digital growth and partner success. One team drives our eCommerce marketing strategy—optimizing digital storefronts, promotions, and partner campaigns to accelerate online sales. The other team drives our Digital Workplace campaign marketing, aligning with OEM, processor, and OS partners to execute integrated, sales-aligned campaigns.I specialize in connecting marketing strategy with sales execution, ensuring partner alignment, campaign performance, and digital innovation across Insight’s ecosystem. My work is rooted in data-driven decision-making, cross-functional collaboration, and scalable digital experiences that deliver measurable impact.
Education
East Tennessee State University
Sociology
Washington State University
Certificate
Middle Tennessee State University
Bachelor of Science (B.S.)
University of South Florida Muma College of Business
Digital Marketing Certificate
Skills
- Program Management
- Wireless Technologies
- Salesforce.com
- Solution Selling
- Strategic Planning
- Sales
- Marketing
- Training
- New Business Development
- Adobe Photoshop
- Event Planning
- Market Planning
- Sales Operations
- Project Management
- Strategy
- Sales Management
- Strategic Partnerships
- Direct Sales
- Sales Process
- Business Development
- Marketing Automation
- Cross-Functional Team Leadership
- Marketing Strategy
- Wireless
- Public Speaking
- Leadership
- Management
- Telecommunications
- Advertising
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