Laura Grissen
Senior Manager, Client Partnerships @Marriott International
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WORK HISTORY
Senior Manager, Client Partnerships @Marriott International
Bethesda, MD, US
Responsible for strategic leadership and management of Marriott Vacations Worldwide, Gaylord and EDITION brands on behalf of all Marriott Digital departments, with the aim of growing and developing that relationship further.• Led the digital execution of the Executive Excellence Program, introducing new owners and franchise management companies to Marriott across 200+ properties, driving over $1.5M in revenue.• Led business retention efforts by overseeing and processing program and product cancellations, focusing on customer outreach to retain business. Analyzed trends to influence senior leadership on product quality, service, and pricing decisions.•Directed business development initiatives, managing new leads from various sources to identify the best solutions for customers and drive revenue growth for the company.• Responsible for Enterprise reporting and the management of customers buying that product including owners, management companies and franchisees.• Responsible for Media technology and the relationship between MDS and the enterprise media team.
EDUCATION
Michigan State University
Bachelor’s Degree, The School of Hospitality Business, Broad College of Business
SKILLS
ABOUT LAURA GRISSEN
With a proven track record in both the hospitality and digital marketing industries, I am deeply committed to fostering strong partnerships and ensuring exceptional outcomes for my clients. My expertise lies in data-driven strategies and innovative planning, enabling captivating guest experiences that elevate client satisfaction and drive revenue through digital channels. Furthermore, I possess a diverse skill set, including expertise in Strategic Planning, Vendor Management, Program Development, Pricing Strategy, Quality Improvement, Media, and Data Analytics. I am deeply committed to delivering scalable solutions that not only exceed expectations but also drive impactful results for all key stakeholders involved.
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