Laura Granato

About Laura Granato

Two companies. One mission: free the people responsible for growth to actually grow.I work with leaders who are carrying too much.Franchise developers who are expected to close deals — while managing every follow-up, every CRM detail, every Discovery Day, every moving part behind the scenes.Founders who built something strong — but now feel like the business can’t run without them.On paper, growth is happening.Behind the scenes, it’s exhausting.Through Your Franchise Pros, I lead a team that provides franchise-fluent executive support built specifically for franchise development teams. Not generic admin help — but trained, structured support that protects the pipeline and gives developers back the space to focus on relationships, momentum, and growth.Because when the backend is shaky, confidence drops. Deals stall. Pressure builds.As a Fractional COO, I step into businesses where ambition is high but operational structure hasn’t caught up.Strong vision.Committed team.But unclear accountability, inconsistent execution, and too many decisions flowing back to the founder.I bring clarity. Structure. Measurable accountability.Not to slow growth — but to make it sustainable.Across both companies, the work is the same- Leaders shouldn’t feel trapped inside the businesses they built- Growth shouldn’t require burnout- And scale should feel steady — not chaotic.If you’re carrying more than you should, it may be time to build differently.

Experience

1. President

   Your Franchise Pros

   Feb 2025 — Present

   Franchise developers aren’t short on ambition — they’re short on time.I built Your Franchise Pros to solve a problem I saw repeatedly in franchise development: high-performing sales leaders buried in CRM updates, follow-ups, Discovery Day logistics, territory checks, and inbox management — instead of selling.YFP provides franchise-trained executive support specifically for franchise developers and franchise headquarters teams. Our Executive Virtual Assistants are trained in the full franchise development lifecycle and understand the cadence required to protect, nurture, and accelerate a pipeline.We support- Lead follow-up and re-engagement- CRM hygiene and reporting- Discovery Day coordination- Candidate communications (e.g, reach-out, scheduling, answering questions, etc.)- Calendar and travel management- Territory checks and documentationWe are a revenue enablement infrastructure — not administrative help.Our mission is to give franchise developers their time and focus back so they can do what actually drives growth: close franchises.

Education

• Virginia Tech

  Bachelor's degree, Communication, Journalism, and Related Programs

Skills

• Sales
• Business Coaching
• Coaching
• Retail
• Pets
• Small Business
• Editing
• Store Management
• Team Building
• Management
• Dogs
• Metrics Analysis
• Analysis
• Employee Management
• Marketing
• Corporate Communications
• Advertising
• Proofreading
• Time Management
• Writing
• Sales Management
• Franchise Relations
• Retail Management
• Social Media
• Social Media Marketing
• Leadership
• Communication
• Small Business Financial Management
• Customer Satisfaction
• Training
• Customer Retention
• Customer Service
• Financial Analysis
• Franchise Consulting
• Operations Management