Laura Gilbert

General Manager @Ivoclar NA

Burlington, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

General Manager @Ivoclar NA

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CA

Results-driven General Manager with a proven track record in developing and executing robust go-to-market marketing strategies. Adept at leading cross-functional teams to drive business growth and enhance market presence. Known for leveraging data-driven insights to make informed decisions and optimize marketing initiatives.

EDUCATION

2000 — 2003

Ryerson University

Certificate, Marketing Management

1992 — 1996

University of Windsor

Bachelor of Arts (B.A.), Communications

SKILLS

Medical DevicesAdvertisingProgram ManagementMarket PlanningStrategic PlanningBudgetingCross-Functional Team LeadershipMarketing StrategyBusiness StrategyProduct MarketingProduct LaunchesStrategy DevelopmentSales OperationsOnline MarketingPromotionsPricingProduct ManagementMarketing CommunicationsB2bNegotiationMarket AnalysisPhotoshopCompetitive AnalysisProduct LaunchPowerpointSegmentation

ABOUT LAURA GILBERT

I am a naturally creative person who loves to help people live better lives, and I am so fortunate to have built the perfect career to allow me to leverage those passions every single day. As a Manager and then Director of Marketing in the healthcare industry, I have spent the last 18 years helping people to find the best possible solutions for their dental health, and helping dental service providers to find the best ways to help their patients. I find it incredibly rewarding to start with a simple product concept, build comprehensive go-to-market strategies and then lead a team of marketing professionals to bring those strategies to life through well integrated, omni-channel campaigns. Leveraging data and creativity to help my employers and colleagues exceed their sales targets on high-ticket items is incredibly energizing as well, which is most likely why I have continued to do it for so long. When I’m not hard at work, you can often find me spending time with my husband and 5-year-old son. We love to go outdoors, be active, and interact with any animals we are fortunate enough to meet. I joined LinkedIn to connect with likeminded people, so if my story resonated with you, feel free to send me a message!

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Laura Gilbert — General Manager at Ivoclar NA in Burlington, ON, CA | Unifers