Laura Franta-Abdalla

About Laura Franta-Abdalla

In my most recent roles, you will have found me: Being an editorial powerhouse: Creating memorable, engaging content and campaigns that take brand engagement to the next level. Getting the right message in front of the right people: Evangelizing primarily B2B tech and professional services brands to connect them with both internal and external stakeholders. Tracking, measuring, and reporting growth: Translating the raw data to strategic insight and results‍ Internally consulting: Working with executive groups and across teams to eliminate ambiguity, streamline processes, ramp up new strategies & drive strategic initiatives forward. Learning something new about transformation, change management, and culture communications, as well as employee engagement.I am a results-oriented integrated marketing and strategic communications leader with extensive experience creating and executing marketing, strategy, and internal employee engagement initiatives. I thrive when I\'m working across teams to drive special or transformational projects forward. I have over 15 years of interdisciplinary experience working for global, matrixed organizations, both early-stage and well-funded startups, non-profits, academic institutions, agencies, and small businesses. Wherever I am, my goal is to drive results & leave a lasting, meaningful impact. I\'ve primarily developed expertise in brand and content strategy through B2B, SMB2C, and E2E campaigns, sales enablement, executive communications, transformational projects, client and executive coaching, and internal audience engagement. I believe everyone has the power to lead from wherever they sit, and an inclusive, diverse, and equitably built organization will always win.

Experience

1. Fractional Marketing Consultant

   Twilight Hour Digital

   Jan 2013 — Present · Washington, GA

   For over a decade, I offered strategic communications, marketing, brand, editorial, digital design, copy-editing, and other consulting services to an array of clients, including web publications, marketing agencies, SaaS startups, technology services companies, law firms, healthcare providers, educational institutions, SMBs, and non-profits.

Education

• The University of Georgia

  Bachelor of Arts (AB), Sociology, Public Health

  2007 — 2012

Skills

• Marketing
• Microsoft Office
• Facebook
• Leadership Development
• Non-Profit Administration
• Qualitative Research
• Curriculum Design
• Twitter
• Program Coordination
• Food & Beverage
• Spss
• Conference Coordination
• Curriculum Development
• Event Planning
• Customer Service
• Social Media
• Autocad
• Writing
• Transition Management
• Blogging
• Professional Development Programs
• Wordpress
• Tumblr
• Organizational Development
• Quantitative Research
• Program Management
• Hospitality
• Grant Writing
• Photoshop
• Project Coordination
• Quality Auditing
• Public Speaking
• Social Networking
• Service Journalism
• International Relations
• Advertising
• Conference Design
• Professional Development Seminars
• Google Docs
• Social Media Marketing