Laura Ferry
Social Impact | Corporate Responsibility and Sustainability | Entrepreneurship | Cross-Sector Collaborations
- Role
- Adjunct Professor, Integrated Marketing Design Management & Communications at Georgetown University School Of Continuing Studies
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Laura Ferry
Strategic advisor and purpose brand leader working at the intersection of business, impact, and culture. Experienced in building cross-sector partnerships and coalitions, advancing sustainability, social impact, and translating values and purpose into competitive advantage. Skilled in brand positioning, and turning big ideas into real-world outcomes - with a focus on health equity, climate action, inclusive growth, and small business.
Experience
Adjunct Professor, Integrated Marketing Design Management & Communications
Georgetown University School Of Continuing Studies
Jan 2019 — Present · Washington, DC, US
Teach graduate courses in SCS Integrated Marketing and Communications, and Design Management Communications. Emphasis on the contemporary practices required to develop the foundational knowledge, analytical thinking, and creative skills to design and lead cross-channel marketing and communications efforts that capture audiences and drive impact. Includes full breadth of marketing and communications disciplines and how to synthesize them into cohesive, purposeful brand experiences. Currently teaching \"Brands with Purpose\" and \"Design Management & Strategy.\"
Education
Trinity Washington University
BA, English & Communications
Georgetown University
Master’s Degree, Communications, Culture & Technology
Skills
- Online Marketing
- Strategic Planning
- Consulting
- Social Media Marketing
- Integrated Marketing
- New Media
- Brand Licensing
- Digital Media
- Start-Ups
- Nonprofit Consulting
- Strategic Consulting
- Solution Marketing
- Project Management
- Business Planning
- Brand Development
- Corporate Social Responsibility
- Public Relations
- Business Strategy
- Management
- Licensing
- Multi-Channel Marketing
- Training
- New Business Development
- Digital Strategy
- Social Media
- Marketing Communications
- Social Networking
- Brand Awareness
- Telcommunications Sales & Marketing
- Entrepreneurship
- Leadership
- Program Management
- Business Development
- Digital Marketing
- Business Intelligence
- Product Strategy
- Fundraising
- Marketing Strategy
- Partnerships
- Roi Accountability
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