Laura Schofield

Online Community Specialist @Project Management Institute

Philadelphia, PA, US

Product Owner, Digital Community (ProjectManagement.com & community.pmi.org)April 2020 - July 2023- Oversee a group of 30 global volunteers, facilitating workshops to gather feedback on community strategy and related initiatives; collaborate with leadership to identify and prioritize actionable inputs- Define and execute volunteer opportunities within PMI’s online community- Manage online interest-based communities for project managers, establishing a content calendar and implementing proactive community management for increased engagement- Managed user-generated content intake for online community, including webinars, articles, and downloadable templates- Orchestrated a virtual event with 6 speakers and over 16,500 attendees- Devised the online community’s first Ambassadors program, a volunteer program that leverages active community members to increase engagement- Served as Product Owner for PMI’s online community (Project Management.com & Community.pmi.org) for 3 years- Defined the product roadmap for PMI’s online community and presented to leadership on timelines, risk mitigation, and product strategy and vision; identified outcomes and target metrics- Managed the product backlog, led feature conceptualization, and defined and documented requirements across stakeholder groups - Coordinated with other product development teams and identified dependencies for organization’s quarterly planning- Managed stakeholder and end-user expectations through communications, change management, and product positioning - Participated in various scrum ceremonies and followed an agile approach to product development, leading backlog refinement sessions with technical development team- Facilitated product demos to convey progress, new features, and enhancements- Engaged user experience researchers and designers for data driven product design and development

The University of Queensland

Study Abroad

American University

BSBA