Laura M.
Digital Marketing and Advertising Professional
- Role
- Senior Brand Manager at NOV
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Laura M.
Marketing has the power to turn complex ideas into stories people understand, trust and relate to. Helping organizations translate their business objectives into clear positioning, compelling narratives and growth focus strategies has been at the heart of it all. For 15+ years, agency, in-house and consulting environments have exposed opportunities to work across multinational portfolios in energy, retail, restaurant, grocery and consumer good sectors. Partnering closely with product, sales and technical teams, I\'ve helped deliver campaigns and messaging that supports commercialization efforts. As a bilingual, marketing professional, I bring a global perspective to communication and audience engagement.
Experience
Senior Brand Manager
Jul 2022 — Present · Houston, TX, US
Integrated marketing execution across multiple energy product lines, aligning initiatives with broader business and commercialization priorities • Translate business objectives into sales enabled growth opportunities that entail brand positioning, campaign strategy and go-to-market plans• Partner closely with product, sales and technical leadership to ensure marketing programs effectively communicate solutions to target customer segments and support specifically crafted region messaging • Drive brand consistency ensuring messaging and visual identity is represented across distribution of marketing materials for both the business and global company • Collaborate with subject matter experts to come up with high-impact content that is visible in the industry and helps strengthen brand knowledge and perception
Education
University of Houston
Bachelor of Science, Communication Advertising & Psychology
2007 — 2010
Skills
- Online Marketing
- Marketing Operations
- Account Management
- Event Management
- Digital Strategy
- English
- Strategy
- Editing
- SEO
- Advertising
- Brand Management
- Content Strategy
- Marketing Strategy
- Microsoft Office
- Marketing Communications
- Social Media
- Budgets
- Customer Service
- Creative Writing
- Public Relations
- Management
- Social Media Marketing
- Marketing
- Web Content Management
- Marketing Research
- Spanish
- Creative Briefs
- Campaigns
- Creative Strategy
- Customer Relationship Management (Crm)
- Leadership
- Digital Marketing
- Online Advertising
- Team Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.