Laura Drier
Sr. Segment Marketing Manager at T-Mobile
- Role
- Sr Segment Marketing Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura Drier
A passionate marketing executive focused on driving strategic client relationships and greater profitability. A thought leader with an unwavering focus on bringing greater value to my clients. Expertise leading intergraded marketing programs for clients including Hilton, Amtrak, Anheuser-Busch, AT & T, StubHub, Verizon, Chobani, and The Hershey Company. Experience across multiple disciples including loyalty, promotions, experiential, digital and social activation, shopper marketing, new product, and brand development. Excels at turning insights into action and changing consumer behavior. Core skills include business growth through trusted client relationships, leadership, team management and employee development. Specialties: Brand strategy, consumer promotion, CRM, loyalty, experiential strategy and activation, new product launch, shopper marketing programs, national and channel-specific marketing, e-commerce, digital and retail activation, and client and creative partnership.
Experience
Sr Segment Marketing Manager
May 2021 — Present · Seattle, WA, US
Education
Western Michigan University
Bachelor of Business Administration, Advertising & Promotion
2006 — 2008
Miami University
Business Administration and Management, General
2004 — 2006
Skills
- Copywriting
- Computer Games
- Game Development
- Marketing Communications
- Video Games
- Social Media Marketing
- Corporate Communications
- Casual Games
- Public Relations
- Online Advertising
- Digital Marketing
- Brand Development
- Monetization
- Online Gaming
- Integrated Marketing
- Strategy
- Advertising
- Brand Management
- Marketing
- Community Management
- Marketing Strategy
- Event Planning
- Trade Shows
- Market Planning
- Global Business Development
- Online Marketing
- Social Media
- Management
- Mmo
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