Laura Edwards

About Laura Edwards

PROFESSIONAL SUMMARYStrategic business transformation executive with 25+ years of experience driving organizational growth and innovation across multiple industries. I specialize in developing and implementing comprehensive business strategies that deliver measurable results. My approach combines thorough business assessment, strategic planning, and stakeholder engagement to create sustainable growth solutions.Throughout my career, I have successfully led, developed, coached, and mentored high-performing sales, channel, account management, and customer success teams. I\'ve guided these teams through complex transformation initiatives, consistently exceeding revenue targets by 30-40%. My expertise lies in building strategic partnerships, optimizing team performance, and developing targeted value propositions that drive substantial business growth.At SAP Corporation, I increased annual revenue by 32% while leading and mentoring cross-functional teams, securing multi-million dollar contracts within 18 months. At Merchant Link, I drove exponential growth in strategic partnerships, generating significant incremental annual revenue through effective sales and channel leadership. Currently, as State Director at Maryland CASA Association, I lead strategic initiatives while building strong relationships with government officials, judiciary, and partner organizations.My passion lies in developing high-performing organizations and expanding strategic partnerships. I leverage my experience in leadership, team development, and business growth to create practical solutions that drive exceptional organizational performance.Core competencies include- Sales, Channel & Customer Success Team Leadership- Revenue Generation & Growth Strategy- Strategic Partnership Development- Team Coaching, Mentoring & Development- Business Assessment & Planning- Business Transformation - Performance Metrics & Analytics- Market Expansion & Penetration- Budget & Resource OptimizationI am committed to building high-performing teams and strategic partnerships that create lasting value. My track record includes developing exceptional sales leaders, expanding partner networks, implementing successful business methodologies, and creating comprehensive frameworks for sustainable growth.Looking to connect with fellow business leaders, transformation specialists, and professionals interested in strategic growth and organizational excellence.

Experience

1. Founder CEO

   Sonata Venture Solutions

   Jan 2008 — Present

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Education

• University of Maryland Global Campus

  Psychology

  2008

• Old Dominion University

  Business Administration / Secondary Education

  1986 — 1991

• Cornell University

  Certification, DEI for HR Leaders

• Arizona State University

  Education

  1984 — 1985