Laura Abbott
Digital Insight and Analytics Manager @Rentokil Initial
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WORK HISTORY
Digital Insight and Analytics Manager @Rentokil Initial
Crawley, GB
Translate reporting requirements into a roadmap of reporting for the digital insights team. Working towards continuous improvements in our reporting coverage- Work with performance marketing teams to automate reporting and deliver global and market level insights- Manage end-to-end reporting projects in order to deliver accurate ROI and ROAS. This requires linking of marketing technology sources and CRM platforms to link campaigns and spend through to quote and sale- Defined and standardised KPIs. Developing a taxonomy and framework that can be shared and adapted by our worldwide markets.
EDUCATION
Institute of Digital Marketing
Professional Diploma, Digital Marketing
The Institute of Direct and Digital Marketing
Post-graduate Diploma, Digital Marketing, Pass
University of Gloucestershire
BA, Marketing Management
SKILLS
ABOUT LAURA ABBOTT
A digital focused marketer with a track record of increasing sales and ROI within a high value B2B environment.Specialties: marketing, PPC, social media, budgeting, events, web marketing, merchandising, project management, html,
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