Laura Smith
Marketing Manager at Benchmark Space Systems
- Role
- Marketing Manager at Benchmark Space Systems
- Location
- Middlebury, VT, US
- LinkedIn followers
- 500 followers
About Laura Smith
My unique skillset combines creating captivating brand stories with powerful, organized…
Experience
Marketing Manager
Dec 2021 — Present · Burlington, VT, US
Marketing Manager partnering with business development team to enhance marketing communications to our customers and partners in the new space economy. Showcasing Benchmark\'s launch history, technical capabilities and launch solutions through engaging content to key audiences across media channels.Accomplishments during my first year in this role include-Managed developers to reimagine and launch company website and tracked continued maintenace-Launched two innovative products, A COLA Avoidance Kit and Metal Plasma Thruster system with 360 marketing campaigns-Organized our brand presence, messaging and staffing for fifteen industry events-Collaborated with PR consultant to publish 13 prominent media activities including press releases, executive interviews, speaking ops, technology Q & As, over 25 web articles and more-Built company asset library including product photograph, leadership team headshots, event photography and other visuals-Redesigned company overview slides and other critical sales collateral -Increased key data sheet download metric by 50% YOY through-Nearly doubled LinkedIn Follower count, increased unique visitors by 1,229% and page views by 1,160%-Created annual budget based on strategic objectives and tracked and maintained spend below projected cost estimates
Education
University of Massachusetts Dartmouth
Bachelor Arts & Sciences, Psychology, Spanish, Business
1999 — 2003
Skills
- Leadership
- Event Planning
- Microsoft Office
- Strategic Planning
- Social Media
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