Laura Busato
Go to Market Lead @Dell Technologies
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WORK HISTORY
Go to Market Lead @Dell Technologies
London, GB
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
Bachelor's Degree, International Relations and Marketing
SKILLS
ABOUT LAURA BUSATO
With over 10+ years of experience as Go-to-Market Lead (GTM) in the Tech Industry, I am dedicated to driving business growth through strategic planning, marketing analysis and cross-functional collaboration. I thrive on the challenge of bringing new ideas to life and helping organizations navigate the complexities of modern business environments through: a holistic approach from early stage planning, including contract negotiation, up to post-launch analysis: development and execution of the entire product cycle, including annual forecasting, partner and marketing funding management, support to sales training and enhancing online performance. commitment to delivering measurable results that drive revenue, margin, attach rate increase and market share. a strategic approach to building and leading GTM initiatives for partners in productivity and security software such as Microsoft, McAfee, Google, Adobe, Cyberlink and Foxit. expertise in market segmentation, competitive analysis, pricing strategy, and customer acquisition. a strong background in managing global product launches, ensuring localization and compliance with regional market demands.I\'m always eager to connect with fellow professionals and explore new opportunities to drive growth and innovation.Let\'s connect!
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