Laura Cripps
Senior Retail Marketing Communications Manager @Three Uk
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WORK HISTORY
Senior Retail Marketing Communications Manager @Three Uk
Reading, GB
As a Senior Retail Marketing Communications Manager at Three UK, I lead the development and execution of innovative marketing strategies to enhance in-store and digital customer experiences across a nationwide retail network for both direct and indirect retail channels. My role involves- Driving integrated marketing campaigns that align with brand goals and amplify product visibility.Partnering with cross-functional teams to deliver tailored communication strategies that resonate with diverse audiences- Leveraging data-driven insights to optimize retail promotions, messaging, and customer engagement initiatives- Ensuring consistent brand representation across all retail touchpoints while fostering strong relationships with internal and external stakeholders.Through my work, I strive to bridge the gap between technology and customers, delivering compelling narratives that empower them to stay connected in a fast-evolving digital world.
EDUCATION
Southampton Solent
Bachelor of Arts (BA), Writing Fashion and Culture
Kennet School
A Levels, English Language, Sociology, Philosophy & Ethics, Psychology,
ABOUT LAURA CRIPPS
With over a decade of experience in retail marketing and brand comms, I specialise in turning strategy into standout store experiences. Whether it’s launching a multi-channel campaign, shaping the storytelling on our next customer proposition, or fine-tuning POS that actually converts - I bring creative thinking, commercial edge, and a deep love for the customer journey to everything I do.I’ve led national campaign rollouts, worked across brand transformations, and partnered with some of the best in-house agencies and external talent. My approach blends insight-led thinking with a strong eye for detail (and a healthy obsession with brand storytelling that sticks).Currently based in Telco - but when I’m not deep in trading decks or briefing creative, you’ll probably find me at a concert (elder emo turned K-pop stan - let’s talk biases), restocking my beauty shelves (my lipsticks are organised by finish AND colour), or curled up at home with a new read/true crime podcast/TikTok deepdive.If you\'re into big ideas, bold retail, and making marketing feel human - let’s connect.
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