Laura Rashid
Sr Manager, Marketing Project Management @Dayforce
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WORK HISTORY
Sr Manager, Marketing Project Management @Dayforce
Toronto, ON, CA
EDUCATION
Ryerson University
Marketing Management Certificate, Marketing
OCAD University
Bachelor of Design
SKILLS
ABOUT LAURA RASHID
My experience in brand building, executing campaigns, and project management provides value to my clients. I immerse myself into the competitive landscape to build ownable campaigns for my clients, that makes an emotional and memorable connection with the audience.With open communication, transparency and following through is how I’m able to earn my team’s trust. In this fast-paced environment I find ways to motivate, while leading in a cool and collected manner. I work closely with my talented team to ensure the correct processes are followed with great attention to detail. I’m dedicated to giving my clients complete visibility of the project at any given time. This instills confidence in my clients that my team will deliver as we promised, on time and on budget. Specialties: project management, event planning and execution, account management, client relationship, integrated marketing communications, brand strategy, experiential marketing, budget management, process implementation, creative/art direction, design, production, research and analysis.Recommendations: My gracious recommendations below by my clients and co-workers are a testament to my dedication and work ethics.
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