Laura Otero

Social media strategist and content creator with nearly two decades of expertise in marketing leaders and organizations online.

Role
Digital Marketing Strategist at Consultant
Location
Charleston, SC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Laura Otero

I’ve been representing industry leaders and organizations online for nearly two decades…

Experience

  1. Digital Marketing Strategist

    Consultant

    Dec 2012 — Present

    Conduct comprehensive website audits and provide actionable insights to improve UX and online visibility for followers• Create engaging digital content, including social media posts, blog posts, graphics, and videos to elevate brand presence• Develop and execute organic social media strategies to boost visibility, drive audience growth, and increase follower engagement• Manage search engine optimization efforts• Collaborate with cross-functional teams to deliver strategic marketing insights and tailored solutions • Develop and manage digital advertising campaigns on numerous platforms • Responsible for digital editorial calendar for national media personality and author• Spearhead strategic engagement with national brands such as Birchbox, Layla Grayce, and Nordstrom• Deliver monthly reports on organic social media content and paid campaigns• Contributor article submission to high-profile national websites such as Inc.com and Huff Post

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Laura Otero — Digital Marketing Strategist at Consultant in Charleston, SC, US | Unifers