Laura Costantino

About Laura Costantino

I lead cross-functional teams to design and build AI experiences that are delightful, helpful, safe, and accurate. I\'m committed to building AI that improves people\'s lives and reduces harm. I approach problems with an open mind, which helps me spot patterns and connections others might miss — and find creative, unexpected solutions. I focus on high-impact work and collaboration, always looking for ways to scale and simplify to make things more efficient for my team and me. I\'m driven by curiosity that fuels my passion for learning and my enthusiasm for new opportunities. I\'m not afraid of ambiguity, but I strive to create clarity for myself and my teammates. I value trust and thrive in diverse, creative environments built on open communication, respect, and mutual understanding.

Experience

1. Design Lead

   Google DeepMind

   Nov 2024 — Present · New York, NY, US

   Leading the UX effort to enhance the quality and usability of model responses on multiple surfaces and across products by developing designing, testing, and delivering high-quality prompts tailored to user-centered experiences- Developed, audited, and established evaluation frameworks to measure response quality across multiple products and created rater guidelines to facilitate and scale evaluations- Collaborated on the development of rating frameworks to automate quality evaluation, partnering with PM and Eng and analyzed evaluation data to calibrate its accuracy- Analyzed post-launch loss patterns across multiple languages to identify user needs, evaluate content quality, and inform improvements for instructions and model training- Documented prompting design principles to align cross-functional teams on best practices to inform future strategy- Coordinated the creation and publication of a super-set of AI content principles, style guidelines, and terminology that\'s consistent across Google and product-agnostic- Collaborated extensively with cross-functional stakeholders including UX, Product Management, Engineering, User Research, Marketing, and external vendors to develop, refine, and implement prompt-based experiences and evaluation frameworks- Influenced product strategy and model behavior, securing commitments from core teams- Mentored fellow UX designers and content designers on advanced model training techniques, SI testing, and leadership skills, delegating tasks to streamline launch processes.

Education

• Sapienza Università di Roma

  Certificate in Management & New Audiovisual Techniques, Digital Communication and Media/Multimedia

  2004 — 2005

• School of Visual Concepts

  Certificate, UX Design

  2018 — 2019

• San Francisco State University

  MA, Cinema Studies

  2006 — 2008

• Università Cattolica del Sacro Cuore

  BA, Italian and Media Studies

  2000 — 2005

• Universidade Católica Portuguesa

  Bachelor's degree, Mass Communication/Media Studies

  2002 — 2003

Skills

• Digital Marketing
• Video Editing
• Content Strategy
• Marketing Strategy
• Community Outreach
• Content Management
• Publicity
• Documentaries
• Social Networking
• Editorial
• Storytelling
• Facebook
• Press Releases
• Digital Media
• Promotions
• Event Management
• Digital Strategy
• Content Marketing
• Entertainment
• Web Content Management
• Media Analysis
• Video
• Writing
• Film Production
• Social Media
• Content Development
• Editing
• Social Media Marketing
• Independent Film
• Analytics
• Public Relations
• Copy Editing
• Marketing
• Web Content
• Publishing
• Event Planning
• Producing
• SEO
• Integrated Marketing
• New Media