Laura Connell

About Laura Connell

I’m a senior marketing leader with 14+ years of experience helping teams bring brand, campaign, and GTM work to life across SaaS platforms, agencies, and destination marketing organizations.My career has lived at the intersection of strategy, execution, and relationships. I’ve always been drawn to the work behind the work—owning timelines, connecting teams, asking the right questions, and making sure good ideas don’t get stuck in process. I’m known for being organized, collaborative, and steady, especially in fast-moving environments.I bring experience across brand marketing, customer success, and marketing operations, which gives me a practical perspective on how teams actually function and where things tend to break down. I’ve led award-winning campaigns, partnered closely with PR and communications teams, supported GTM launches, and translated data and customer insights into clear, actionable direction.I’m most energized by roles where creative work and operational rigor meet—where I can help teams work smarter, stay aligned, and deliver meaningful results without unnecessary complexity. I value collaboration, accountability, and doing work we’re proud to put our names on.

Experience

1. Customer Success Consultant

   Granicus Destinations

   Jan 2022 — Present

   In this role I serve as the primary partner for my clients\' destination marketing strategy. I manage a $2.6M ARR portfolio of destination marketing organization clients, owning post-sale relationships from strategic planning through renewal, expansion, and ongoing value realization.My work sits at the intersection of customer success, marketing strategy, and account management. I partner closely with senior stakeholders to integrate Simpleview tools into core business and marketing workflows, translate usage data into actionable recommendations, and support content and campaign execution.I lead renewal and expansion conversations, generating an average of $325K in annual one-time revenue through consultative upselling tied directly to client goals and audience needs. I’m also a trusted advisor on digital marketing best practices, regularly guiding clients on adoption, optimization, and emerging trends.

Education

• Clemson University

  BA, Communication Studies

  2003 — 2007

Skills

• Direct Mail
• Marketing Strategy
• Social Networking
• Leadership
• Customer Service
• Management
• Sales
• Marketing Communications
• Integrated Marketing
• Advertising
• Marketing
• Account Management