Laura C.
Vice President, Public Policy Marketing & Communications at Alzheimer\'s Association®
- Role
- Vice President, Public Policy Marketing & Communications at Alzheimer's Association®
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Laura C.
Strategic marketing and communications leader with more than 20 years of experience guiding organizations through complex environments across health care, public affairs, corporate reputation, crisis and issues management. Experienced in developing integrated earned, paid and digital strategies that support mission‑driven priorities, navigate high‑stakes moments and strengthen organizational credibility.Recognized for clear, accessible messaging, strong cross‑functional collaboration and steady leadership during periods of change. Brings deep experience in executive communications, stakeholder engagement and leading teams through complex challenges and organizational transformation.
Experience
Vice President, Public Policy Marketing & Communications
Jul 2024 — Present · Washington, DC, US
Lead all public policy marketing and communications for the Alzheimer’s Association and the Alzheimer’s Impact Movement. Direct integrated earned, paid and digital strategies that advance local, state and federal public policy priorities and strengthen organizational credibility with policymakers, partners and the public. Oversee communications related to treatments and diagnostics as they move through regulatory review and coverage decisions, as well as high‑visibility advocacy campaigns, issues navigation and major policy milestones.Guide a cross‑functional team responsible for executive communications, stakeholder engagement, volunteer advocate communications and large‑scale event communications. Provide steady leadership during complex and rapidly evolving moments, collaborating across divisions to support mission‑driven goals in health care, research, early detection and quality care and support.
Education
James Madison University
Bachelor of Science, Communications/Public Relations
2001 — 2005
Georgetown University
Masters, Communications/Public Relations
2009 — 2010
Skills
- Press Releases
- Public Affairs
- Community Development
- Cision
- Event Planning
- Newsletters
- Strategic Communications
- Editing
- Writing
- Event Management
- Crisis Communications
- Corporate Communications
- Social Media Marketing
- Public Relations
- Internal Communications
- Reputation Management
- Media Relations
- Message Development
- Leadership
- Marketing Communications
- Social Media
- Nonprofits
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