Laura Ciannamea

About Laura Ciannamea

A digital strategist by trade and entrepreneur by design. My team and I help 7 and 8-figure DTC #ecommerce brands profitably scale their online sales via #PaidSocial and #Retention channels.After 4 years as Lead Strategist in a Los Angeles agency, I was tired of the classic agency model — hiding behind vanity metrics, fluffy reports and junior account managers. In 2016, I founded Remotely Collective, on a mission to generate real growth with a customized approach to each brand. As a woman in a male dominated industry, trilingual and avid traveler, I thought I had something else to bring to the table.At Remotely, I trained my fully remote team to work towards quantifiable results. We dig deeper into financials, customer experience, marketing mix, positioning, the whole picture. Because co-creating with the brands we partner with is how the magic happens. We provide a transparent service with tried and tested methods, and blend the creativity of storytelling with the science of performance marketing. All our partners get full strategic support from our team of experts (myself included), no matter the service in scope. Real results look like this: Brought digital campaigns to life for a $40M skincare brand during its expansion to Target stores nationwide. Helped a Chicago-based fashion company get from 7 to 8-figures with 125% revenue increase in one year, scaling spend 25x at 4x MER. Led paid social efforts for one of the largest headwear companies in the U.S. and helped them grow by 300% in 4 years. Generated over $1M in Equity Crowdfunding investments for a Mezcal company with Facebook Ads. Scaled DTC revenue for the largest independent Bath & Body retailer in the U.S. Helped several B-Corps make an impact by scaling their paid and retention efforts, with over 60% in new customer revenue.In my early career I ran events of all sorts. I sometimes coach other agencies, business owners and marketing experts. I’ve been a recurring Guest Speaker at UCLA, contributor and coach in Masterminds like Depesh Mandalia’s Elite Accelerator, Austin Brawner’s Brand Growth Experts, Foxwell Founders Membership and Cat Howell’s FATC and Academy Mastermind. Specialties: Meta Ads, Email Marketing and Deliverability, SMS Marketing, Growth Marketing for DTC, eCommerce Strategy, Agency SOP, strategic Operations. Agency: a free audit or Strategy Call:

Experience

1. Founder & Strategist

   Remotely Collective Llc

   Jul 2016 — Present · Los Angeles, CA, US

   Remotely Collective is a fully remote Growth Marketing team helping DTC stores grow into successful multimillion-dollar brands. We nail customer acquisition with Facebook Ads and Paid Social, lift retention with Email and SMS Marketing and adopt a data-driven, multi-channel approach. Our clients see us as their go-to team and trusted partner for overall eCommerce strategy and exponential, sustainable growth. Our team has helped eCommerce businesses across several niches: fashion and apparel, beauty, home goods, sports gear, Certified B-Corp, food & beverage, baby products and more. Facebook Preferred, Klaviyo Silver Master and Postscript Partners.In 2016 I started Remotely Collective, and built a hands-on remote team with a boutique, strategic, all-round approach to performance growth marketing. We’ve directed and executed digital campaigns for a $40M top beauty brand during its expansion to Target stores nationwide; generated over $1M in Equity Crowdfunding investments for a Mezcal company; scaled DTC revenue for the largest independent bath & body retailer in the U.S; directed paid social campaigns and strategy that doubled Shopify sales with 50% ROI increase, for the eCommerce division of one of the largest headwear companies in the world. And so much more.

Education

• Trinity College Dublin

  English as a second language - Summer Course Extension

  1998

• International House, Playa del Carmen, Mexico

  Spanish as a second language - Summer Course

• Froebel College, London

  English as a second language - Summer Course Extension

  1998

• IULM University

  M.A., Brand Strategy & Communication

  2006 — 2008

• EF International Language School, Miami Beach

  English as a second language - Summer Course

  2006

• International Language Centre, Cork, Ireland

  English as a second language - Summer course

• Le Chaperon Rouge, Crans Montana, Switzerland

  English as a second language - Summer course

  1995

• IULM University

  Bachelor Degree, Communications, Film and Tv

  2002 — 2006

Skills

• Fundraising
• Social Media
• Entertainment
• Marketing
• Reliability
• Start-Ups
• Creative Direction
• Social Media Marketing
• Funnel Optimization
• Business Development
• Writing
• Sponsorship
• Online Marketing
• Customer Relationship Management (Crm)
• Film
• Strategy
• E-Commerce
• Facebook Ads Marketing
• Crm
• Organizational, Planning and Management
• Event Management
• Event Planning
• Press Releases
• Email Marketing
• Public Relations