Laura C.
Experienced Strategist and Brand Builder | Customer Obsessed Marketing and Product Leader | Driving Growth Through Innovation & Insight
- Role
- Marketing - Seller E-comm Brand Experience at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura C.
With over 15 years of experience in product and marketing, I thrive on building from scratch and creating impactful, scalable solutions. At Amazon, I’ve helped improve the ecomm customer experience, set up scaling mechanisms for seller research and launched a global marketing channel on the fleet that drives billions of impressions annually, a testament to the power of data-driven strategies and creative problem-solving.At Starbucks, I led beverage and food innovation, as well as, retail strategy initiatives, that directly fueled business success. My passion for customer obsession, paired with a love for data and a dedication to agile, human-centered design, drives me to craft transformative market solutions and deliver growth that lasts.
Experience
Marketing - Seller E-comm Brand Experience
Dec 2024 — Present · US
Improving the 3rd Party Seller Brand Experience on Amazon.com through brand strategy, experimentation, and AI tool building
Education
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing and Corporate Strategy
2006 — 2008
Emerson College
BS, Integrated Marketing Communications
1999 — 2001
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