Laura Ferguson

PMP-Certified Digital Marketing Leader

Role: B2b Growth Marketing Account Manager at Power Digital Marketing
Location: San Diego, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

Experience

B2b Growth Marketing Account Manager
Power Digital Marketing
Nov 2024 — Present · San Diego, CA, US
Act as the primary day-to-day client contact, strengthening relationships that drove a 97% retention rate by anticipating needs, problem-solving, and confidently leading client calls, QBRs, and presentations.Manage integrated campaigns and brand initiatives with budgets of $250K–$1M, delivering projects on time and under budget while driving account growth through strategic planning and upsell opportunities.Partner with creative, strategy, and production teams to deliver campaigns that improved performance by 20% on average and uncovered incremental revenue streams valued at $500K+ annually.

Education

State University of New York College at Buffalo
Bachelor’s Degree

Contact information

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•••••@powerdigitalmarketing.com
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Current company

Power Digital Marketing

Advertising Services · 2.4K employees · Founded 2012 · San Diego, California, United States

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

powerdigitalmarketing.com

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Experience

B2b Growth Marketing Account Manager

Education

State University of New York College at Buffalo

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