Laura Cantu

About Laura Cantu

With over 10 years of experience in event marketing, sports partnerships, and media…

Experience

1. Marketing Manager of Brand Experience

   Ezee Fiber

   Aug 2023 — Present · The Woodlands, TX, US

   Develop and execute brand strategies to drive awareness, engagement, and growth across all channels.• Identify and evaluate strategic opportunities for brand partnerships, audience expansion, and market positioning.• Negotiate sponsorship agreements, including terms, deliverables, and performance metrics.• Plan, execute, and analyze integrated marketing campaigns to support business objectives and enhance brand visibility.• Oversee and maintain all sponsorship and marketing assets, ensuring consistency with brand guidelines and campaign goals.• Manage the marketing budget, allocating resources strategically to maximize ROI and campaign impact.• Track and report on sponsorship performance and spending, providing insights and recommendations for future initiatives.• Analyze campaign performance data to optimize strategies and inform future marketing efforts.• Lead the planning and execution of community and promotional events, ensuring high-quality brand experiences and audience engagement.• Manage and coordinate event marketing and sales teams, aligning efforts to drive attendance, lead generation, and revenue growth.• Serve as the face of Ezee Fiber in the community, consistently reflecting the company’s values and promoting a positive, trustworthy brand image.• Represent the brand at local events, trade shows, and community gatherings to increase visibility and foster meaningful connections with potential customers.• Engage directly with current and prospective customers, answering questions, addressing concerns, and delivering tailored solutions with professionalism and care.• Create compelling, on-brand content for social media, driving engagement and interest in Ezee Fiber’s high-speed internet services.• Plan and execute targeted promotional events and grassroots campaigns to boost local awareness and attract new customer leads.

Education

• San Jacinto College

  Associates Degree, Business

  2003 — 2007

• Pearland High School

  High School Diploma, General Studies

  2000 — 2003

• Texas Southern University

  B.B.A, Marketing

  2011 — 2014

Skills

• SEO
• Sponsorship Activation
• Sponsorship Sales
• Marketing Management
• Email Marketing
• Social Media
• Sports Marketing
• Promotions
• Sales
• Marketing
• Social Networking
• Marketing Communications
• Communication
• Sports Management
• Graphic Design
• Relationship Marketing
• Lead Generation
• Ticket Sales
• Community Development
• Trade Shows
• Web Design
• Social Media Marketing
• Marketing Strategy
• Advertising
• Management
• Public Relations
• Game Day Operations
• Online Advertising
• Sports