Laura Calenda

Chief Marketing and Philanthropy Officer @Crossroads Rhode Island

Member of the Senior Leadership Team responsible for $15M budget, 200+ employees and the overall strategy and management of the leading provider of housing and services to the homeless in Rhode Island. Report to President and CEO. Lead eight-person team in the development and execution of marketing strategy designed to raise $3M in annual revenues, enhance brand and increase awareness of the organization\'s housing-related programs and services. Scope includes brand, donor stewardship, grants, direct mail, Web, social media, events, public/media relations, corporate relations, and volunteer activities.