Laura Brache
Local journalist, producer and educator
- Role
- Producer at The News & Observer
- Location
- Burlington, NC, US
- LinkedIn followers
- 500 followers
Experience
Producer
Sep 2022 — Present · Raleigh, NC, US
Manage content-focused social media campaigns that elevate McClatchy newsrooms’ journalism- Write sharp, clean social copy to help readers understand and engage with the local news that affects their daily lives- Follow SEO best practices, ensuring local and breaking news stories are surfaced for readers through search- Identify new audiences, and launch engagement efforts to connect with communities, particularly social video (TikTok, Instagram Reels, YouTube Shorts), The N&O’s Under the Dome politics podcast, and live community events- Use analytics tools such as Google Trends, Parse.ly and Power BI to make real-time decisions and develop digital strategies- Write and curate newsletters- Experiment with new tools and platforms- Identify audience strategies for high-impact journalism projects.
Education
S.I. Newhouse School of Public Communications at Syracuse University
Master of Science - MS
2019 — 2020
UNC Hussman School of Journalism and Media
Bachelor of Arts - BA
2013 — 2017
Università di Bologna
Bologna Consortial Studies Program
2016 — 2016
Parkland IB Magnet High School
International Baccalaureate Certificate
2011 — 2013
Skills
- Communication
- Social Media
- Adobe Audition
- Management
- Leadership
- Spanish Translation
- Waiting
- Inception Software
- Microsoft Word
- Foreign Languages
- Outlook
- Wirecast
- Social Networking
- Research
- Social Media Outreach
- Windows
- Student Outreach
- English Translation
- Newsletters
- Journalism
- News Writing
- Adobe Creative Suite
- Hard News Reporting
- Customer Service
- Microsoft Office
- Tvu
- Editing
- Writing
- Teamwork
- Tv News Production
- Public Speaking
- Appointment Scheduling
- Teaching
- Time Management
- Creative Writing
- Community Outreach
- External Relationships
- Adobe Premiere Pro
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