Laura B.

About Laura B.

As a seasoned marketing professional, I specialize in innovative strategies that drive meaningful results. With over 8 years of expertise spanning social media management, paid advertising, influencer marketing, copywriting, people management, and PR coordination, I bring a well-rounded skill set to the table. My background in the outdoor industry and people leadership, paired with my experience in reproductive health and sex education, gives me a unique edge in crafting authentic, values-driven content for a variety of brands and audiences. I thrive on working as a collaborator and a leader on teams to build momentum through strategic campaigns that resonate and drive action. Here\'s what that looks like: Strategically developing purpose-driven social media platforms through organic and paid methods. I have a track record for growing engaged online communities by tens of thousands across social media platforms. Curating and creating custom content? Working with influencers to develop diverse, thoughtful programs? Building and maintaining targeted paid advertising campaigns? Check, check, and check. Aligning with brands and influencers alike to create partnerships that drive results. From curating and contracting to briefing and executing, I have extensive experience building relationships with outdoor brands and influencers through in-house programs, year-over-year advertising, custom content, and special events. Leading teams of professionals to stretch ourselves and drive meaningful results while maintaining employee engagement. I utilize my background in HR and people leadership (a 5-year chapter prior to my marketing career) to leverage the best out of everyone- myself included- so that we work effectively as a team. Producing and hosting podcasts focused on human experiences. Projects I’ve worked on have done brag-worthy things like winning awards, garnering over 1.2 million downloads on a single show, and ranking in the top 10 on Apple Podcast categories. Creating quality content as a professional photographer and writer. With over 14 years under my belt in outdoor photography, my work can often take me to remote, beautiful places. My passion for writing translates to scripts, articles, e-books, and copywriting for brands— from social media to email to newsletters. I’m especially drawn to brands in the outdoor and reproductive health sectors that share my passion for impactful, values-based work.

Experience

1. Senior Manager, Social Media

   Trust for Public Land

   May 2025 — Present

   Develop and implement comprehensive social media strategies aligned with TPL’s marketing goals and KPIs- Produce and curate engaging multimedia content and written copy. Collaborate with TPL’s design team or consultants to develop engaging graphics, videos, and other assets when needed- Manage the day-to-day publishing, monitoring, and moderation of the organization’s social media channels—including Facebook, Instagram, X, LinkedIn, and YouTube/YouTube Shorts- Monitor and incorporate emerging trends, tools, and best practices to expand TPL’s reach and impact. Assess and recommend opportunities for presence on new platforms- Work closely with the Communications, Field Marketing, Email, and other teams to align messaging and distribute content across appropriate social channels- Foster positive and meaningful interactions with followers across all platforms- Identify social media ambassadors within the TPL community to create content, foster dialogue, and amplify TPL’s reach. Partner with the marketing lead on influencer outreach strategies- Monitor online conversations and trends. Field conversations or crises that require response and route through the appropriate teams for resolution- Define and track KPIs, providing regular reports with actionable insights- Maintain a detailed social media calendar aligned with organizational priorities, campaigns, and key dates- Audit platforms to optimize user experiences and ensure seamless integration with web and email campaigns. Explore and implement new tools, tactics, and trends to keep strategies innovative and impactful in an evolving digital landscape- Advise TPL leaders on effective social media practices. Create toolkits and resources to empower staff to use social media effectively- Strategically boost organic content. Develop paid ads to achieve marketing objectives as needed.

Education

• Institute of Sex Education & Enlightenment

  Holistic Sex Educator

  2021 — 2024

• Western Washington University

  Bachelor of Arts (BA)

  2007 — 2010

• Bellevue College

  HR Management

  2013

• Walden University

  Mental Health Counseling/Counselor

  2011 — 2013