Laura Blake

About Laura Blake

I’m a cross-functional leader who thrives at the intersection of product strategy…

Experience

1. Director of Digital Marketing

   WRAL

   Jun 2018 — Present

   A key member of the executive leadership team steering the strategic vision and goals for WRAL\'s digital properties, niche brands, products and revenue. Serves as a brand and audience advocate while leading the development and implementation of marketing planning, strategy and execution of digital initiatives. • Drive digital audience growth and engagement through brand-building multichannel marketing campaigns. • Leverage organic and paid media, search, owned & operated inventory, social media, events and advertising to grow digital audiences. • Oversee email marketing, including acquisition strategies, platform management, design and campaign performance. • Collaborate regularly with Director of Digital Content, editors and analytics specialist on audience development strategies and messaging. • Plan and produce audience engagement campaigns aligned with brands and their respective audiences that produce significant revenue and grow audience, including promotions and events (both in person and virtual). • Oversee promotion of content and events on digital platforms, working closely with marketing and promotion counterparts in other CBC divisions. • Write & distribute press releases to promote new services and features to consumers and media industry. • Hire and train marketing department employees, as well as contributing to team members’ professional development and continuing education goals. •Manage sponsorship & trade relationships for WRAL digital properties. •Board Member of Capitol Broadcasting\'s women\'s leadership network.

Education

• The University of North Carolina at Chapel Hill

  BA, Journalism and Mass Communications / Advertising

• The University of North Carolina at Chapel Hill

  Master's Degree, Technology and Communication

Skills

• Mobile Advertising
• Social Media
• Sales Operations
• Company Newsletters
• Content Strategy
• Online Marketing
• Live Blogging
• Mobile Applications
• Press Releases
• Strategy
• Case Studies
• Customer Relations
• Digital Strategy
• Start-Ups
• Microsoft Office
• News Writing
• New Media
• Microsoft Office Sharepoint Server
• Mobile Technology
• Marketing
• E-Commerce
• Online Advertising
• Advertising
• Event Management
• Customer Service
• Blogging
• Photoshop
• Powerpoint Development
• Crm
• Mobile Marketing
• Microsoft Excel
• SEO
• Corporate Communications