Laura Biggers
Helping organizations align strategy, innovation, practical implementation and consumer experience to meet organizational goals.
- Role
- Marketing Director, Marketing Strategy & Planning at Providence
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura Biggers
I’m known for my ability to approach complex problems or needs with a collaborative and creative mindset. My natural curiosity and desire to learn coupled with strong people skills allow me to work at all levels of an organization. Respected as a trusted thought partner, my strength in fostering relationships and building connections between groups across a large matrixed organization allows me to play a critical role in bringing initiatives to completion. Key Skills: Strategic planning, collaboration, journey mapping, consumer insights, integrated marketing and communications plans, marketing consulting, strategy consulting, relationship building, facilitation, leadership, consensus building, messaging development, strategic marketing planning, market/audience research, program and project management, process development, process improvement, problem solving, internal communications, product marketing, consumer engagement & acquisition, operations, business development, sales support, Microsoft Office.
Experience
Marketing Director, Marketing Strategy & Planning
Mar 2019 — Present · Renton, WA, US
Charged with leading an effort to work with cross functional teams to develop a new digital care pathway tool to increase consumer response to marketing efforts and provide more appropriate paths to care. • Adept at working within a large matrixed organization and developing productive relationships to craft solutions to operational, marketing and communications issues. • Facilitate cross functional teams to develop innovative marketing solutions to meet the growth needs of business lines or to solve for unique team needs. • Provide marketing and business development perspective and consulting to new product pilots. • Lead collaboration with cross functional teams, including the research team to build patient journey maps for primary service lines for marketing acquisition purposes. • Chosen to establish and lead the marketing organization’s first Multicultural Insights team to identify research and strategies specific to reaching diverse audiences.
Education
University of Washington
Program Management Certificate
2020 — 2020
University of Nevada-Las Vegas
Bachelor of Arts, Communications
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