Laura Bertram

About Laura Bertram

At Microsoft, my expertise in web content and user experience leads to the continual…

Experience

1. Portal Website Manager

   Microsoft

   Dec 2010 — Present · Redmond, WA, US

   Drives user satisfaction with improvements to highly trafficked, internally facing modern SharePoint web portals, tracks and analyzes web metrics, reviews customer feedback, and works with business stakeholders to define requirements, and manage and create web experiences.o Contributes to overall portal roadmap/goals and content strategy for several large internal web portals that receive over 8 million combined views each year; assists in defining site governance policieso Coordinates with editorial, engineering, marketing, product group, and business stakeholder team(s) on various projectso Conducts regular content quality audits; implement and share best practices surrounding content management, SEO, and accessibility considerations o Creates detailed technical and publishing guidance for website content creation and maintenance; ensures website content adheres to editorial style, voice, and visual style guidelineso Oversees content publishing operations of websites; drives digital projects from conception to implementation by creating site plans that map to overall project and stakeholder needso Maintains and develop relationships with stakeholders and partner teams; champions stakeholder communication and collaboration through various channelso Reviews end user feedback to determine needs for new or existing feature enhancementso Analyzes web metrics; perform deep-dive analysis of user behavior; provides ad-hoc reports as needed

Education

• University of Washington

  Professional Certificate, Content Strategy and Storytelling

  2016 — 2017

• Michigan State University - Eli Broad College of Business

  Bachelor’s Degree, Finance

Skills

• Editorial
• Business Intelligence
• Cross-Functional Team Leadership
• Content Development
• Html
• Agile Project Management
• Program Management
• Data Analysis
• Agile Methodologies
• Metadata Management
• Web Analytics
• Webtrends Analytics
• Digital Publishing
• Content Strategy
• Digital Marketing
• Strategy
• Web Design
• Web Content Creation
• Usability Testing
• Sharepoint
• Process Improvement
• Business Process Improvement
• Css
• Enterprise Software
• Project Management
• Web Content Writing
• Web Development
• Big Data
• SEO
• User Interface Design
• Web Project Management
• Web Content Production
• Information Architecture
• Cloud Computing
• User Experience
• Publishing Guides
• Web Content Management
• Metadata
• Solution Development
• Editing