Laura Behrens

About Laura Behrens

Over the past 20+ years, I’ve helped digital businesses scale by turning ambiguity into clarity and vision into execution. I’ve led $100M to $1B P & Ls, built teams from scratch across marketplaces, DTC, and affiliate models, and turned around underperforming orgs by aligning people, priorities, and purpose.Whether stepping in as President, GM, or VP, I thrive at the intersection of technology, data, and human-centered leadership. I’m in my zone solving big problems with people, not just for them.What I Do Best: Build and Scale: From 0 to 1 org builds (Rakuten, where I created the digital strategy team across three offices) to turnarounds (Ingenio, where I inherited a struggling 95-person org and realigned it around transparency and shared goals). AI-Driven Growth: I use AI tools and machine learning insights to personalize experiences, optimize CAC, and improve conversion. I turn data into actionable insights that drive growth. P&L Leadership: I treat every business like it’s my own. I’ve managed top- and bottom-line targets in complex, high-growth environments, from scaled marketplaces to high-volume DTC, guided by real-time dashboards and predictive analytics. Execution at Speed: I quickly identify what’s broken, clarify what matters, and mobilize action. In high-pressure moments like BFCM, I use automation and AI to fast-track testing and results. Team Empowerment: I’ve led distributed teams across the U.S. and globally. I build cultures of trust, accountability, and ownership while embedding AI fluency to future-proof skills and unlock innovation-Core CompetenciesP & L Management • Executive Leadership • Digital Strategy • E-commerce • Marketplace Strategy • Supply Side • Two-sided Marketplace • Ad Revenue • Content Strategy • Digital Product Roadmap • Monetization • Retention • Omnichannel Marketing • Shopify • Revenue Growth • Operational Excellence • Turnaround Management • Subscription Models • AI & Personalization • Data Analytics • KPI Dashboards • Change Management • Talent Development • Strategic Partnerships • Board Reporting • OKR Implementation • GTM Strategy • Customer Experience (CX) • Organizational Design

Experience

1. VP, Digital

   TravisMathew

   Apr 2026 — Present · Huntington Beach, CA, US

Education

• University of Newcastle

  Sociology

• Northern Arizona University

  BS, Psychology

Skills

• Merchandising
• Microsoft Excel
• Web Analytics
• E-Commerce
• Facebook
• Online Marketing
• Fashion
• Product Development
• Multi-Channel Retail
• Analysis
• Social Media
• Pricing
• Trend Analysis
• Management
• Omniture
• Visual Merchandising
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Retail Sales
• Email Marketing
• Competitive Analysis
• Merchandise Planning
• Digital Marketing
• Project Management
• Retail
• Assortment
• Endeca
• Apparel
• Trend