Laura Begley Bloom

About Laura Begley Bloom

I’m an editorial leader and storyteller who works at the intersection of journalism and brand, creating content that inspires, engages, and drives action. I’ve led content programs for top media and lifestyle brands, shaping editorial strategy and producing high-performing storytelling. Clients have included Forbes, Tripadvisor, Four Seasons Hotels and Resorts, The Related Companies, and Lincoln Motor Company, just to name a few.Previously, I relaunched Yahoo Travel as its Executive Editor and was later promoted to Editor-in-Chief. Under my leadership, Yahoo Travel won gold for Best Travel Website from the North American Travel Journalists Association. Earlier in my career, I was Deputy Editor of Travel + Leisure, where I led cross-departmental teams to produce high-impact print, digital, and branded content.As a recognized media authority, I appear regularly on television and have been featured on outlets including CNN, Good Morning America, and NBC Today. I\'ve also spoken at conferences hosted by the Harvard Business School, The New York Times, NYU’s Hospitality School, and more. Journalism is part of my heritage: My great great grandfather was a Civil War correspondent for the Chicago Tribune.

Experience

1. Senior Contributor

   Forbes

   Jan 2016 — Present · New York, NY, US

   Write Forbes’ top-ranked travel column,\"Transformational Travel,\" the most-read travel column in the network, averaging 1 million views per month and reaching an audience of more than 100 million since launching in 2016.• Report and write SEO-driven travel articles that consistently perform at the top of search and reach a wide, engaged audience.• Use performance data and user analytics to refine story selection, headlines, and publishing strategy for maximum reach and reader engagement.

Education

• Smith College

  Bachelor of Arts (BA)

• New York University

  Adjunct Professor

  2015 — 2016

Skills

• Writing
• Editing
• Fact-Checking
• Content Strategy
• Proofreading
• Media Relations
• Editorial
• Incopy
• Copywriting
• Journalism
• Press Releases
• Digital Media
• Web Content
• Copy Editing
• Social Media
• Freelance Writing
• Feature Articles
• Travel Writing
• Creative Direction
• Public Speaking
• Magazines
• Content Development
• Storytelling
• Blogging
• Publishing
• Publications
• New Media
• Books
• Web Content Writing
• Publicity
• Social Media Marketing