Laura Bagwell Katalinich
Marketing Manager at Empathic Software
- Role
- Marketing Manager at Empathic Software
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Laura Bagwell Katalinich
I am passionate about championing girls and women in sports, and utilize a background in…
Experience
Marketing Manager
Sep 2022 — Present
As a Marketing Executive at a mental health software company, I drive and execute internal and external marketing strategies across all channels.Responsibilities include- Re-designing brand website (self-taught JavaScript to design custom pages)- Leveraging SEO strategy to optimize written and visual web content- Executing email campaigns that drive leads down the conversion funnel- Cross-selling to existing customers via email campaigns- Establishing partnerships with industry professionals to develop continuing education content for current users- Creating and maintaining a consistent social media presence across Facebook, Instagram, and LinkedIn- Implementing paid media strategy- Developing brand guide, UX/UI wireframes, and website for blinkEMDR, Empathic\'s sister company- Leading quantitive research efforts (via Qualtrics) and analyzing data- Leading qualitative research efforts (via focus group and in-depth interview) and analyzing data.
Education
University of Minnesota - Carlson School of Management
Master's degree
2021 — 2022
University of Minnesota
Master of Education - MEd
2020 — 2021
University of Pennsylvania
Communication, General
2016 — 2017
Cornell University
Bachelor of Science - BS
2017 — 2020
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