Laura Ardenghi
Account Director @Connexia
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WORK HISTORY
Account Director @Connexia
Milano, IT
Strategic and consulting lead for assigned clients, focused on portfolio growth, upselling and client satisfaction.Full accountability for projects, revenues, margins and annual budgets, including forecasting and scope expansion.Leadership and development of account teams, ensuring performance, alignment and delivery excellence.
EDUCATION
Università Cattolica del Sacro Cuore
Bachelor degree in Psychological Sciences and Technology
Business School - Sole 24 Ore
Master - Marketing, Communication and Digital strategy
Università Cattolica del Sacro Cuore
Masters Degree in Developmental and Communication Psychology
SKILLS
ABOUT LAURA ARDENGHI
I build strong partnerships between brands and multidisciplinary teams to turn business goals into effective marketing strategiesAccount Director with 15+ years of experience in digital marketing and integrated communications, leading complex client relationships for international brands across multiple industries.I specialize in strategic client leadership and business growth, acting as the link between client needs and multidisciplinary teams across strategy, media, creative, technology and data. My focus is on translating business goals into effective marketing solutions that combine brand impact with measurable performance.Over the years, I have developed strong expertise across the digital ecosystem — including SEO, Media Advertising, social media, email marketing, lead generation, display and programmatic advertising, and marketing analytics — with a deep understanding of how channels work together to drive meaningful business outcomes.I manage projects end-to-end, from strategic planning to execution and optimization, ensuring alignment between client objectives, team delivery and performance KPIs.Known for my structured approach, attention to detail and strong stakeholder management, I thrive in fast-paced environments where collaboration, problem-solving and strategic thinking are key to success.Core expertise• Strategic client leadership• Business development and account growth• Integrated digital marketing strategy• Media, performance and marketing analytics• Cross-functional team coordination (strategy, media, creative, tech & data)
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