Laura Allen
Marketing Strategy at Caterpillar
- Role
- Marketing Strategy Manager - Marine at Caterpillar Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Laura Allen
StrengthsFinder® Top 5: Arranger | Strategic | Individualization | Ideation |…
Experience
Marketing Strategy Manager - Marine
Mar 2025 — Present · Dallas-Fort Worth, TX, US
Caterpillar Marine provides a wide range of products and solutions including propulsion and auxiliary engines, marine generator sets, diesel-powered products, and options to power those products with methanol, electric and hybrid to support the evolving energy landscape- Responsible for developing and managing marketing communications strategy for the Inland Waterways segment, as well as all Services and Sustainability efforts, for Caterpillar Marine- Oversees and leads the entire marketing campaign process with close business alignment, including creative brief and value proposition development, budget planning and allocation, agency, creative and stakeholder management, and post campaign analysis- Drives business objectives through strategic and ROI-led multi-channel marketing tactics including branding and identity, public relations, digital, thought leadership, advertising, events and sponsorships and experiential.
Education
Institut catholique de Paris
Study Abroad
2014 — 2014
Texas A&M University
Bachelor of Arts (B.A.)
2012 — 2016
Southern Methodist University
Advertising Certificate
2017 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.