Laura Alesi
Marketing Manager Italy, Northern & Eastern Europe, and Africa @Biesse
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WORK HISTORY
Marketing Manager Italy, Northern & Eastern Europe, and Africa @Biesse
Leading marketing strategy and operations across Italy, Northern and Eastern Europe, and Africa, with responsibility for subsidiary and a network of over 60 dealers.I develop and execute regional marketing plans aligned with corporate strategy, focusing on market segmentation, trade marketing, and performance-driven communication.Designed and implemented a marketing KPI system for the dealer network to measure campaign impact, lead generation, and sales enablement effectiveness.Coordinate with sales and product management teams to adapt GTM strategies to local market needs.Drive brand consistency and visibility through tailored initiatives, digital communication, and trade events across diverse markets.Manage regional marketing budgets and guide local teams and partners in achieving business objectives.This role combines strategic leadership and operational execution, ensuring that marketing activities directly support revenue growth, dealer performance, and customer experience across all regions.
EDUCATION
Università Politecnica delle Marche
Management and Business Administration with specialization in marketing
SDA Bocconi
La comunicazione efficace
POLIMI Graduate School of Management
Purpose in Action - POLIMI Graduate School of Management", Purpose-driven leadership, corporate storytelling, and brand strategy to generate meaningful impact
SKILLS
ABOUT LAURA ALESI
With over 15 years of experience in marketing within B2B industrial sectors, I currently lead regional marketing strategy and operations at Biesse, covering Italy, Northern and Eastern Europe, and Africa. My focus is on aligning regional plans with corporate goals, driving market segmentation, trade marketing, and performance-driven communication to enhance brand visibility and customer engagement. At Biesse, I design and implement marketing KPI systems, collaborate with sales and product teams to tailor go-to-market strategies, and manage a network of over 60 dealers to ensure impactful campaigns and sales enablement. My mission is to foster collaboration across teams and partners, delivering consistent and measurable outcomes that align with global business objectives.
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