Laura Knudson Bianchi
VP, Director of Strategy @Momentum Worldwide
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WORK HISTORY
VP, Director of Strategy @Momentum Worldwide
EDUCATION
DePaul University - Charles H. Kellstadt Graduate School of Business
Master of Business Administration (MBA)
Iowa State University - College of Business
Bachelor of Science
SKILLS
ABOUT LAURA KNUDSON BIANCHI
As an integrated marketing strategist with 15+ years of experience, I help brands grow with clarity, creativity, and heart. From scrappy startups to global companies, I’ve worked across industries and audiences by always looking for the insight that unlocks what makes a brand truly connect.I bring a balance of left-brain logic and right-brain imagination, which means I love both the big-picture planning and the go-to-market planning details that get things moving. My cross-industry experience keeps me curious and lets me approach each challenge without falling into category tropes.Capabilities: Brand Foundations & Product Positioning StrategyAudience Definition, Sizing, Insights, & Consumption Strategy Integrated Creative Brief & Campaign Strategy Communications (Connections) Strategy, Media & Message Mapping Media Planning & Budget Strategy
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