Laura Hartman

Experience

1. Marketing Associate, Events and Communications

   Vensure Employer Solutions

   Apr 2023 — Present

   Drive top of funnel lead growth for sales teams to help create, accelerate, and close pipeline through channels including virtual events, webinars, partner marketing, content, social media, and digital traffic for Namely and Vensure Employer Services\' family of brands. Manage Namely and VensureHR’s down-funnel growth event strategy, including live case studies, product webinars, and thought leadership webinars for HR and business leaders, driving marketing influenced pipeline and generating Marketing Accepted Leads (MALs) and Marketing Qualified Leads (MQLs) Works cross-functionally with partners, creative services, product marketing, marketing ops to successfully implement lead-generating virtual events and content Optimize and improve processes and create, update, and maintain templates, pre-event planning decks, spreadsheets, documents for streamlined collaboration across teams Sources and writes content for weekly prospect and client newsletters for Namely and VensureHR Leverages artificial intelligence (AI) to write and edit content, repurpose webinar recordings, edit transcripts, and more Technology: Wrike, HubSpot, Canva, Outreach, Microsoft Teams, Slack, Google Suite, Microsoft, Zoom, Vimeo, Descript, LinkedIn, ChatGPT, Marketo

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science - BS, Event Planning and Management

Skills

• Facebook
• Event Planning
• Customer Service
• Microsoft Word
• Social Media
• Marketing
• Box
• Time Management
• Quip
• Adobe Design Programs
• Retail
• Experience Marketing
• Social Networking
• Webex
• Chatter
• Smartsheets
• Research
• Communication
• Leadership
• Microsoft Office
• Graphics Management
• Powerpoint
• Microsoft Excel
• Teamwork