Laura Yu

Laura Yu

Data Platforms @ Amazon

Role
Product Lead - Ads Incrementality Measurement at Amazon
Location
New York, NY, US
LinkedIn followers
500 followers

Experience

  1. Product Lead - Ads Incrementality Measurement

    Amazon

    Jul 2024 — Present · New York, NY, US

    20••••25: Senior Technical Product Manager2025-present: Product LeadLead product development and strategy for ghost-ads Randomized Control Trial (RCT) experimentation infrastructure. Scaled platform to run 1.7M RCTs a year (100X increase YoY). Oversaw implementation of 190 custom experiments for 102 advertisers (+40% adoption), driving $XX M incremental revenue.

Education

  • The Wharton School

    Master of Business Administration - MBA

    2018 — 2021

  • Penn Engineering

    Master's degree, Computer Science

    2018 — 2021

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Laura Yu — Product Lead - Ads Incrementality Measurement at Amazon in New York, NY, US | Unifers