Laura Y.
Sr Manager, Lifecycle Marketing Technology at Max
- Role
- Sr Manager, Lifecycle Marketing Technology, Wbd Streaming at Warner Bros. Discovery
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Laura Y.
My passion is empowering teams with comprehensive data and technological capabilities. I am a Senior Manager of Marketing Technology at Max (formerly HBO Max) in Los Angeles, California striving to advance the film industry with insightful data that can be transformed into actionable insights, and technological solutions that increase our agility and precision. Working in data operations, I manage the gathering of data from a vast array of applications, and transform it into a digestible format that can be utilized by teams of many backgrounds and skillsets. Through a variety of data visualization tools, such as Tableau and Looker, I further ensure my discoveries are effectively conveyed and effectively implemented. I also have extensive experience activating marketing technology solutions, including upkeep & education on multiple APIs, platform activations, and adhoc solutions. Having spent my career in a variety of marketing and operational roles associated with the WarnerMedia family, I have found my niche in comprehending and managing the unique intricacies of data & technology in association with the entertainment industry.
Experience
Sr Manager, Lifecycle Marketing Technology, Wbd Streaming
Apr 2024 — Present · Los Angeles, CA, US
Led weekly series with key Marketing stakeholders across CRM, Retention, Analytics, and Eng to facilitate cross functional project progress- Balanced competing project deadlines to successfully prioritize MarTech Engineering ticket needs, consistently meeting launch requirements alongside bugs, BAU work, and tech dept- Trained the team’s managers and analysts in UAT & QA processes, data querying, platform capabilities, and more. Continue to foster my team’s skills and advise on data processes- Served as MarTech lead for multiple launches, overseeing meetings, data requirements, and testing- Trusted as an audience builder for key legal notifications, ensuring every user was correctly alerted across multiple sends covering US Max subs
Education
Governor Livingston High School
High School, Class of 2014 Salutatorian
2010 — 2014
University of Virginia
Bachelor of Arts (B.A.), Economics; Distinguished Interdisciplinary Major in Business, Arts Administration, and Performance
2014 — 2018
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