Laura Wood

Director, Marketing and Communications @Urac

Washington, DC, US

URAC’s marketing, education and communications have improved greatly since my team and I got to work! I’ve grown the education function from the ground up, resulting in greater client satisfaction and retention, as well as increased sales leads. I also lead a team that launched a brand new web site and created digital marketing efforts, including, SEO, paid ads, geotargeting and social media, all of which led to increased web traffic, additional sales leads, and social media engagement. I managed a modernizing brand update for the organization, with supporting Visual and Writing Style Guides. I’ve managed all aspects of URAC’s external persona, including thought leadership, white papers, media, speaking opportunities, and conference presence. I led URAC\'s international marketing efforts to support organizational strategic growth initiatives. All these activities have helped change the face of URAC for the better and allowed the organization to remain relevant and viable during the pandemic and beyond.

University of Virginia

BA, Religious Studies

Wake Forest University School of Business

Master of Business Administration - MBA, Marketing

University of Oxford, Saint Peter's College

Certification, European Business Studies