Laura Willig
Permanent Full-time @Sid Lee
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WORK HISTORY
Permanent Full-time @Sid Lee
Montreal, QC, CA
Leading integrated 360° communication campaigns (from strategy to production) for clients such as Héma-Québec, Tennis Canada, Isothermic and IGA, enhancing brand visibility and engagement across multiple channels- Developing and implementing brand strategy initiatives, contributing to significant improvements in brand awareness and customer perception- Driving successful rebranding efforts like Héma-Québec and Tennis Canada, overseeing all aspects from concept development to deployment, resulting in increased brand recognition and alignment with strategic goals- Managing multidisciplinary teams, ensuring projects are delivered on time, within budget, and with high-quality creative output- Cultivating strong client relationships, regularly receiving positive feedback for proactive communication, problem-solving, and strategic insights- Advising clients on best practices and emerging opportunities in digital and traditional communication.Clients: Héma-Québec, Tennis Canada, IGA, Isothermic, Dr. Clown.
EDUCATION
HEC Montréal
Baccalauréat, Bachelor in Business Administration (BBA), Marketing
SKILLS
ABOUT LAURA WILLIG
Avec plus de 8 ans d\'expérience en agence de création, je me distingue par une grande capacité relationnelle et une aptitude à rallier les équipes autour d\'objectifs communs. Transparente dans mon approche et toujours orientée vers la recherche de solutions, je bâtis des marques fortes qui allient créativité, performance et impact. Au cours de ma carrière, j\'ai eu l\'honneur de collaborer au développement de plusieurs campagnes d\'impactes et au rebranding de plusieurs autres, renforçant ainsi leur visibilité et leur engagement. Mon expérience m\'a permis de développer une expertise solide dans la gestion de campagnes intégrées, tout en chérissant le produit créatif.
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