Laura Wilbanks
Chief Marketing Officer @Insperity
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WORK HISTORY
Chief Marketing Officer @Insperity
As the Chief Marketing Officer at Insperity, I am entrusted with steering dynamic marketing strategies that align seamlessly with client needs and corporate objectives. Through strategic foresight and collaborative leadership, I orchestrate multifaceted campaigns that propel business growth and elevate our brand presence.Focus Areas:Strategic Vision: Spearhead the development of comprehensive marketing strategies that intimately understand and address client requirements, leading to an increase in client engagement and satisfaction.Brand Enhancement: Direct the evolution of Insperity\'s brand identity, resulting in a refreshed image that resonates with both existing and prospective clients, reinforcing trust and differentiation in the market.Demand Generation: Create a high-performing demand center encompassing digital marketing, channel programs, and field marketing, leading to a boost in lead conversion and accelerated growth.Effective Communications: Orchestrate impactful corporate communications initiatives, including PR, media relations, internal communications, and thought leadership efforts. These endeavors position Insperity as an industry authority and an increase in positive media coverage.Data-Driven Decision-Making: Leverage advanced analytics to measure campaign effectiveness and guide strategic decisions. Efficiency and Innovation: Champion the adoption of cutting-edge marketing technologies, streamlining processes and enhancing team productivity.
ABOUT LAURA WILBANKS
As a Global Marketer, I excel at linking a company\'s vision to its marketing strategy and influencing change. My expertise lies in strategic marketing, digital transformation, demand generation, product and content marketing, and brand building. With a proven track record of success in multiple industries and geographies, I am dedicated to driving business results through data-driven decision-making and innovative marketing techniques.My passion is finding, inspiring, and developing high-performing organizational talent that creates cultures aligned with the brand promise. With a focus on delivering great customer experiences, business results and driving impactful growth, I bring a strategic mindset and a focus on delivering for both today and the future.
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