Laura White
Chief Brand & Strategy Officer @Charlotte Regional Visitors Authority
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WORK HISTORY
Chief Brand & Strategy Officer @Charlotte Regional Visitors Authority
As Chief Brand & Strategy Officer at the CRVA, Laura White leads strategic branding and marketing initiatives that elevate destination perception and drive visitor demand. Her work also strengthens the visibility and financial performance of CRVA-managed venues, directly supporting overall operating revenue impact.Responsibilities encompass strengthening the perception of CRVA’s portfolio of brands that drive leisure tourism, attract economic impact-inducing meetings, conventions and events and position venues such as the Charlotte Convention Center, BOplex and NASCAR Hall of Fame for sustained operational success. White has played a pivotal role in promoting Charlotte and CRVA venues through impact-focused leadership and data-driven marketing. She has worked to amplify premier events such as the NBA All-Star Game and the Presidents Cup, advanced the city’s culinary identity through targeted brand activations, and crafted integrated venue marketing strategies that have delivered substantial revenue growth and visibility.In addition to her brand leadership responsibilities, White guides the CRVA’s strategic planning function and the organization’s Strategy Team. This work encompasses establishing CRVA-wide, cross-functional priorities, aligning goal-setting and directives to advance those priorities, and ensuring performance aligns with both near-term goals and long-range vision.White brings nearly two decades of leadership to the CRVA, having previously served as Director of Communications and Director of Brand Marketing. A passionate advocate for Charlotte’s dynamic growth and the city’s culinary and cultural landscape, she is a dedicated volunteer for Leadership Charlotte as a Class 37 alumna and currently serves on the board of the Market at 7th Street.
EDUCATION
College of Charleston
Corporate Communications
SKILLS
ABOUT LAURA WHITE
As Chief Brand & Strategy Officer at the CRVA, Laura White leads strategic branding and marketing initiatives that elevate destination perception and drive visitor demand. Her work also strengthens the visibility and financial performance of CRVA-managed venues, directly supporting overall operating revenue impact.Responsibilities encompass strengthening the perception of CRVA’s portfolio of brands that drive leisure tourism, attract economic impact-inducing meetings, conventions and events and position venues such as the Charlotte Convention Center, BOplex and NASCAR Hall of Fame for sustained operational success. White has played a pivotal role in promoting Charlotte and CRVA venues through impact-focused leadership and data-driven marketing. She has worked to amplify premier events such as the NBA All-Star Game and the Presidents Cup, advanced the city’s culinary identity through targeted brand activations, and crafted integrated venue marketing strategies that have delivered substantial revenue growth and visibility.In addition to her brand leadership responsibilities, White guides the CRVA’s strategic planning function and the organization’s Strategy Team. This work encompasses establishing CRVA-wide, cross-functional priorities, aligning goal-setting and directives to advance those priorities, and ensuring performance aligns with both near-term goals and long-range vision.White brings nearly two decades of leadership to the CRVA, having previously served as Director of Communications and Director of Brand Marketing. A passionate advocate for Charlotte’s dynamic growth and the city’s culinary and cultural landscape, she is a dedicated volunteer for Leadership Charlotte as a Class 37 alumna and currently serves on the board of the Market at 7th Street.
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