Laura Webb

About Laura Webb

I’m a commercial growth and marketing executive with 20+ years of experience building brands, leading cross-functional teams, and driving revenue growth across consumer products, B2B, DTC, and technology-enabled businesses.My background spans brand strategy and sales, innovation, commercialization, customer engagement, CRM, digital transformation, and sales and marketing leadership. Across enterprise and high-growth environments, I’ve led teams of 50+ people, managed multimillion-dollar budgets, launched new brands and products, improved retention and conversion, and built the systems, processes, and cross-functional alignment needed to turn strategy into measurable business results.At Cakebread Cellars, I lead Sales, Marketing, and DTC, with responsibility for brand growth, customer experience, digital platforms, CRM, and commercial performance. My work has included transforming team structure and ways of working, improving customer data integrity and reporting, strengthening engagement and retention, increasing ecommerce conversion and private client sales, and launching a new brand that exceeded first-year volume targets.Earlier in my career, I founded Webb Brand Consulting, advising startups, wineries, and private equity-backed brands on growth strategy, innovation, commercialization, go-to-market planning, and sales effectiveness. I also held leadership roles at Versus Systems, Brown-Forman, Yum! Brands/KFC, Deloitte, and Gallo, where I developed deep experience in portfolio strategy, new product launches, global marketing, sales enablement, and revenue-driving transformation.I’m especially energized by roles where brand, customer insight, data, technology, and organizational alignment come together to unlock meaningful revenue growth.

Experience

1. Owner

   Webb Brand Consulting

   Apr 2013 — Present · San Francisco, CA, US

   Advise consumer, food and beverage, wine and spirits, and private equity-backed brands on growth strategy, commercialization, innovation, GTM planning, and organizational alignment.Commercialization & GTM Strategy: Led commercialization strategies for private equity-backed consumer brands, translating innovation pipelines into market-ready products and scalable revenue streams.Sales Enablement: Led sales planning and capability development for a 300-person national B2B sales team, guiding territory strategy,$1.2B annual revenue planning and sales execution frameworks. Organizational Transformation: Developed and delivered an 18-month enterprise change program for a 500+ person workforce, improving leadership alignment, and cross functional execution during major transformation.Industry Sales & Channel Development: Co-founded and hosted the Wine Sales Symposium, convening distributors and 100+ global suppliers to strengthen channel relationships, expand supplier market access and advance commercial strategy within the 3-tier system. Performance Marketing: Increased brand visibility by 30% within 12 months through the implementation of a comprehensive digital marketing strategy and asset and spend optimization.Turnaround Growth: Developed and implemented growth strategy for client, unlocking 5% revenue increase following period of stagnant growth.

Education

• Vanderbilt University Owen Graduate School of Management

  MBA, Operations

  2000 — 2002

• Colgate University

  BA, Economics

  1994 — 1998