Laura Bondura

About Laura Bondura

With 9+ years of experience in digital marketing, I have consistently demonstrated success in managing creative assets, overseeing content strategy and scheduling, and generating results for global my current role as a Global Marketing Campaign Manager at Dell, I lead the alignment of worldwide campaign assets for the Dell.com homepage-seen by over 40M unique visitors per month and responsible for generating over $40B in yearly revenue. not managing global campaigns, I\'m usually reading, traveling, or spending time with my very-attached black lab, Overseeing the accurate delivery of quarterly, region-specific roadmaps for digital campaigns and content across the world.⁣⁣- Interfacing with dozens of contacts in over 30 different countries and ensuring all parties are in alignment and on-brand.⁣-/- Not only being able to absorb new information quickly, but also having a passion for teaching, for example teaching a Digital Marketing class at the University of Texas.⁣⁣- Managing campaigns, teams, and global contacts by taking charge, leading by example, and delivering Adobe Analytics- Salesforce- Claravine - Content Square- Google Analytics⁣⁣- Wordpress⁣⁣- HTML5/CSS

Experience

1. Global Experience Operations - Marketing Campaign Manager

   Dell Technologies

   May 2021 — Present · Austin, TX, US

   Leading global strategy for dell.com and B2B Premier homepage merchandising content for North America, APJ, EMEA and South America, totaling over 4 million visits per month with a focus on transactional campaigns and product launches• Managing regional content including imagery and copy on Dell homepages and secondary pages for global B2B sites, driving over $400 million in revenue yearly• Aligning with campaigns, merchandising, and online global teams to execute site changes seamlessly and ensure alignment in messaging and creative• Analyzing customer insights and user data through Adobe Analytics and Content Square to tweak creative and product placements• Managing quarterly campaign calendar for content and campaign placements, product launches and merchandising on dell.com

Education

• Mays Business School - Texas A&M University

  Bachelor of Business Administration (B.B.A.), Marketing

  2010 — 2014

Skills

• Html
• Merchandising
• Social Networking
• Blogger
• Mobile Marketing
• Microsoft Office
• Customer Service
• Microsoft Word
• SEO
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Leadership
• Web Analytics
• Social Media
• Copywriting
• Blogging
• Marketing
• Retail
• E-Commerce
• Google Adwords
• Content Marketing
• Access
• Digital Marketing
• Facebook
• SEO Copywriting
• Wordpress