Laura Triplett
Leader | Marketer | Advocate for Inclusion | MBA, ChFC
- Role
- Field Marketing Manager at State Farm
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura Triplett
I am a marketing leader that is as passionate about creating great campaigns as I am about building high performing teams. For over 20 years, I have been building strategic marketing plans, managing complex projects, and consulting all levels of the State Farm organization – from Agents to Senior Executives - with proven results.Currently, I lead a field-based, virtual team that supports that growth plans of the Western Market Area. My specialties include talent development, strategy building, influence through storytelling, and navigating the complexities of the California marketplace.
Experience
Field Marketing Manager
Apr 2020 — Present · Seattle, WA, US
The Field Marketing Enablement Manager function is a critical role with multiple complex job responsibilities:Leading a Team - Managing a virtual team of high performing individuals that support 11 states across the West. We work tirelessly to support the needs of State Farm as well as our agents in the field.Strategic Work – Contributing to a highly-selective California Growth Initiative team, looking to develop solutions to multiply growth in California, a critical market.Supporting Senior Executives – A key partner at the table with our Market Area leaders - reporting results, building engagement plans, and communicating important information.Liaison to Corporate Marketing – Influencing key marketing and sales programs and systems that our impact our Agents the most.
Education
Pacific Lutheran University - School of Business
Bachelor of Arts - BA, Business Administration
The American College of Financial Services
Chartered Financial Consultant (ChFC), Financial Planning and Services
Washington State University
Master of Business Administration (M.B.A.), Marketing
Skills
- Market Research
- Whole Life
- Team Leadership
- Leading Projects
- Coaching
- Leadership
- Umbrella Insurance
- Health Insurance
- Claim
- Process Improvement
- Life Insurance
- Social Media Development
- Commercial Insurance
- Social Media
- Insurance
- Property & Casualty Insurance
- Competitive Analysis
- Data Analysis
- Underwriting
- Marketing
- Strategy
- Casualty Insurance
- Casualty
- Risk Management
- Training
- Analysis
- Presenter
- Term Life Insurance
- Analytics
- Strategic Planning
- Microsoft Office
- Sales
- Statistical Modeling
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