Laura Toccket

About Laura Toccket

I\'ve spent over 10 years mastering the art of turning complex data into game-changing strategies that drive results. From creating ROI-positive campaigns to leading cross-channel initiatives, I\'ve navigated the digital marketing sector with one goal: elevate brands, maximize engagement, and deliver growth where it counts. My passion lies in the intersection of data-driven decision-making and creative storytelling, where I’ve consistently outperformed competition and exceeded expectations.Working alongside Fortune 500 brands, high-growth startups, and mission-driven nonprofits, I’ve built campaigns that speak to the heart of the audience while satisfying the demands of the boardroom. Each campaign I lead is designed to be both an art and a science, blending a precise understanding of KPIs, target personas, and industry trends with a flair for creative, resonant messaging. My approach is hands-on, ensuring that from concept to execution, every decision is informed by insight, refined by testing, and optimized for performance.I thrive in environments where I can collaborate across teams—whether brainstorming creative assets with designers or diving deep into analytics with data scientists. I don’t just manage campaigns; I architect comprehensive marketing ecosystems that drive lasting value, ensuring every dollar spent works as hard as possible- Orchestrated a high-impact Super Bowl campaign, utilizing pixel tracking and multi-channel strategy to boost website traffic by 23x, improving key metrics and winning the DotComm award for excellence in digital strategy- Revamped digital strategy for a national human trafficking awareness campaign, cutting CPC by 31% and driving 200K+ website visits in just two months, leveraging an innovative blend of native-specific digital and out-of-home ads- Led the reallocation of media spend for Chubb Insurance’s global portfolio, increasing conversion rates by focusing on high-performing platforms while slashing waste on underperforming channels.Always looking forward, I’m passionate about pushing boundaries and finding new ways to engage audiences in this ever-evolving digital landscape. Whether it’s navigating the latest platform update or discovering untapped opportunities in an omnichannel strategy, I’m driven by results that leave a lasting impact.Let’s connect if you’re looking for a fresh perspective on how digital can drive your brand’s success!

Experience

1. Senior Manager, Paid Media and Seo

   Chubb

   Jan 2025 — Present · Philadelphia, PA, US

Education

• Temple University

  Bachelor of Arts (B.A.), Public Relations, Minor in Business

  2009 — 2013

Skills

• Writing
• Editing
• Microsoft Word
• English
• Event Planning
• Public Speaking
• Html
• Twitter
• Research
• Public Relations
• Photoshop
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Social Networking
• Microsoft Powerpoint
• Social Media
• Windows
• Facebook
• Marketing
• Blogging
• Customer Service
• Microsoft Office
• Teamwork
• Time Management