Laura Thompson

About Laura Thompson

Focus: Content Strategy, Communications, Change Management, Business Development • Deep proficiency in directing creative, compelling communications, interactive marketing, and content strategies across multiple platforms and audiences for maximized User Experience (UX) • Versatile change agent and relationship-builder• High-energy and tenacious in meeting challenges, setting goals, and exceeding expectations• Niche talent for developing and executing high visibility, turnaround programs• Extensive expertise in public and media relationsI dive into new environments head first and thrive on working with others to achieve results with wide-reaching impact. Strengths include driving cultural change, outstanding communication, relationship management, project direction, and consensus building.

Experience

1. Nuclear Sector Communications Manager

   EPRI

   Apr 2021 — Present · Charlotte, NC, US

   Strategically partners with designated research sector to design, develop, and manage implementation of marketing and communications strategies for internal and external audiences• Aligns sector marketing and communications with corporate business, sector and brand objectives• Coordinates sector and other communications materials with corporate messages, branding and design strategies. Maintains clear communications with internal clients with regards to project timing, scope, and budget• Builds and maintains positive, constructive relationships with strategic stakeholders and effectively communicates with each• Manages development and production of communications products (newsletters, brochures, videos, web content, success stories, press releases, media advisories, presentations) and coordinates event outreach• Designs and executes, in collaboration with other marketing and communications team members, campaigns to promote research, drive thought leadership, and amplify deliverables• Manages outside contractors and vendors and collaborates with peers and other internal stakeholders in the execution of marketing and communications activity• Champions marketing, content, digital, and communications best practices and conducts training sessions to strengthen the sector’s leadership and enhance corporate brand• Represents the sector’s perspective in support of corporate and digital solutions marketing and communications projects (e.g, publications, corporate meetings, social media, employee communications, and member initiatives)• Provides support for company sales and marketing activities / objectives / strategies• Provides guidance to writers, designers, graphic artists, videographers, web content developers, and printers from project concept to completion

Education

• Queens University of Charlotte

  Business Administration and Management, General

• Converse College

  Bachelor of Arts (B.A.)

Skills

• Community Outreach
• Change Management
• Strategic Planning
• Speech Writing
• Written Communication
• Fundraising
• Proposal Writing
• Nonprofits
• Public Speaking
• Nonprofit Organizations
• Public Relations
• Strategic Communications
• Higher Education
• Research
• Grant Writing