Laura Crnkovich Spalla
Market Development Manager - Johnson and Johnson | Med Tech | Surgery
- Role
- Market Development Manager at Johnson & Johnson MedTech
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Laura Crnkovich Spalla
Proven Sales Leader with experience in surgical (Ethicon), orthopedic (DePuy Synthes) and Interventional Radiology (Neuwave) J&J companies. Delivering sales results with customer centric focus with strategic initiatives including leading surgeon, staff and field sales training, developing business plans to meet and exceed sales numbers, as well as execution and accountability in hitting quota. Previous sales roles include, Pharmaceutical Sales Specialist & Field Sales Trainer. Bariatric specialist, where I worked as sales and marketing, allowing me to develop deep understandings of the market, surgeon practices and hospital requirements. This role also honed my skills in new product launches being 1 of only 2 individuals responsible for the 31% market share 18 months post launch, which exceeded the companies national average of 27%. As Territory Lead, being Ethicon point of contact across all surgical specialties, honed my experience in managing dynamic portfolio of products and contracts across the entire product portfolio within Ethicon. Manager of Education allowed me to work in close collaboration with contracting, marketing and strategic alliance partners to deliver solutions. Initiatives also include faculty development and collaborative efforts across business sectors to advance sales results. In my current role as Regional Sales Strategist, I continue to develop Field Sales talent, train to elevate product knowledge across new and tenured sales executives as well as hone my skills within contracting as one of three superusers with our newest contracting platform in the Mid America Area.
Experience
Market Development Manager
Apr 2025 — Present · US
Education
National Louis University Evanston, IL
Bachelor of Arts (B.A.), Medical Radiologic Technology/Science - Radiation Therapist
1916 — 1992
Washington State University
Bachelor of Science (BS), Human Biology
1988 — 1992
Skills
- Sales
- Surgeons
- Laparoscopic Surgery
- Market Development
- Surgery
- Sales Operations
- Product Launch
- Urology
- Pharmaceutical Sales
- Hospitals
- Capital Equipment
- Nursing
- Medical Devices
- Surgical Instruments
- Operating Room
- Orthopedic
- Disposables
- Healthcare
- Medical Sales
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