Laura Snitkovskiy

About Laura Snitkovskiy

Sixteen years of experience in B2B marketing with a recent focus on front office and operations transformation, C-suite buyers, and alliance-led platforms. I create insight-driven campaigns that shape executive conversations and unlock growth. I’ve led some of PwC’s most visible initiatives, from global activations at Cannes Lions to launching PwC’s client story series, a new, client-centric platform that elevates our buyers’ perspectives while opening multimillion-dollar opportunities for our teams. I also partner closely with Adobe, Salesforce, and Microsoft to build alliance-driven marketing programs. I specialize in translating complex topics—including customer experience and marketing transformation—into multi-channel campaigns that drive commercial outcomes. Known for my intellectual curiosity, tenacity, and ability to galvanize cross-functional teams, I approach marketing as a space for innovation—constantly pushing beyond what’s been done before to uncover new possibilities that reshape how we show up in the market and build deeper client trust.

Experience

1. Adobe Alliance Marketing Lead & Senior Marketing Manager, Customer & Service Excellence (Csx)

   PwC

   Jul 2025 — Present

   Shape and execute integrated, multi-channel marketing strategy for the Adobe Alliance and the CSX platform, aligning flagship campaigns to C-suite priorities and enterprise growth bets- Partner with senior business leaders to translate complex transformation agendas into clear, commercially driven programs — including Adobe Summit activations, Cannes Lions, and the CMO Growth Council- Launch and scale signature platforms (Client Story Series, Customer Loyalty dashboard, Customer Experience Survey, SXSW Insights) driving significant digital engagement and multimillion-dollar pipeline impact-Build modern marketing capability by co-leading the Marketing AI Champion Community, strengthening cross-functional collaboration, and embedding KPIs, accountability, and performance measurement across teams- Lead and develop marketers across event marketing, email analytics, SEO, and web strategy, advancing PwC’s buyer-first, AI-enabled approach to growth.

Education

• University of Maryland

  Bachelor of Arts, Public Relations and Business Spanish

Skills

• Corporate Communications
• Social Media
• Marketing
• Email Marketing
• Media Relations
• Proofreading
• Marketing Strategy
• Press Releases
• Editing
• Social Networking
• Marketing Communications
• Facebook